How To Leverage Technology To Close More Real Estate Sales
Written By:Tuesday, June 2, 2015
As a real estate agent, you are a homebuyers 1 asset when it comes to navigating the housing market.
Its important to remember, however, that todays clients live in a world dominated by technology. Which means that you also need to stay on top of the most important tech tools.
Doing so helps you communicate with your customers using their preferred channels, impress them with your tech savvy, and outshine your lagging competitors. In other words, technology presents a huge opportunity for you to increase sales
Lead generation - agent and broker websites
Websites play a huge role when it comes to your potential clients finding their next home, but it can be just as important for you when youre trying to find your next client and your next 100 clients.
Whether you have your own site as an agent, or you have a presence on your brokers site, your potential clients are more than likely looking for two things:
1 Access to listings information, and
2 The fastest and easiest way to contact you.
Even with repeat and referral customers, its not uncommon for them to search online before making contact with you -- so its a major advantage for you to be present and ahead of the pack when they do.
Social media and online networking
Unfortunately, many Real Estate agents have expressed all sorts of negative emotions they associate with social media and online networking platforms, including discomfort, mistrust, and disinterest.
This is a real shame, since these mediums can be a gold mine for agents at all levels. All you need are the proper message and the right tactics, and social media networking can be a simple and effective way to get new clients consistently and >
Networks like LinkedIn can be great for finding common ground with potential homebuyers, and enhancing your reputation through clients and colleagues youve previously done business with.
And social platforms like Facebook, Twitter, and Instagram are not only free to use, theyre also effective tools for promoting your business, as well as sparking interest for new listings.
Web applications
There are quite a few web apps that can help you boost real estate sales.
For example, there are several software programs that will help you get documents signed quickly online whenever necessary, including Authentisign, DocuSign, Zipforms and more.
When it comes to keeping information organized and handy, youll want to pay attention to mobile apps like Dropbox, Evernote, and e-Key. These can help you keep everything from your notes, important documents, brochures and even key codes at your fingertips when youre on the go.
Online databases including local MLS, Realist, REALTOR.com, Trulia and Zillow can also be great assets to agents and clients alike.
Today theres even a web-app that can ensure youre always spending your most valuable time with clients who are both serious and qualified: ScoreApprove.
In just 60 seconds, ScoreApprove assesses a buyers credit and financing capability using a soft credit pull that doesnt damage their score. That means youll know their credit grade, as well as the maximum amount theyll be able to finance on their new home, right from the start.
Best of all, ScoreApprove is completely free for both agents and homebuyers.
You can direct clients to ScoreApproves web-app by sending them a special link which contains your own tracking code, so theyll remain your exclusive client, or by guiding them through the process on your laptop or tablet. Its that simple.
When it comes to leveraging technology to close more Real Estate sales, ScoreApprove is a true game changer.
Find out more about how ScoreApprove can help you close more sales in less time. Click Here.
Copyright© 2024 Realty Times®. All Rights Reserved
