REAL ESTATE NEWS

Expert Advice for Styling Beautiful Home Photography

Written By: Erika Ward, Houzz Contributor
Thursday, November 16, 2017

Annette Joseph shares her tips for styling beautiful home photography and finding the soul of a room.

Atlanta-based photostylist/producer Annette Joseph possesses an intangible skill that keeps us hooked on our favorite shelter magazine publications: the ability to breathe life into interior spaces. My first encounter with Joseph was at a private mock photo styling session where I watched her artistry in action. It was at that moment I realized how much I took for granted the effort that goes into making an interior space magazine-ready.

I often look for her name in the styling credits as I read some of my favorite shelter magazines, such as Better Homes and Gardens, Atlanta Magazine, and Renovation >

Erika Ward: How do people and pets effect the overall mood conveyed in a >

Annette Joseph: Interior shots that include people in this case, the homeowner and pets truly speak to me; they are the key elements that essentially bring the photo to life.

Each shelter magazine has its preference regarding the use of life>

I will say that once you introduce life into the shot it complicates the process and becomes more time consuming. Nevertheless, people and pets are my preference, and they add an element of fun.

Photo by Annette Joseph - Browse home design ideas

EW: How does styling a photo for a magazine differ from staging a home for sale?

AJ: I have >

Photo by Annette Joseph - Look for home design design inspiration

EW: What are some of the key elements that make a space feel welcoming in photographs?

AJ: A sense of order is very important in a photograph; great composition, balance, and warmth are a key factors. But that is not all - its not that simple. When I work with talented photographers to make a beautiful image, it is collaborative and artistic. A photo needs a soul, and finding that soul in the home is what I do. It is not a tangible thing.

Photo by Annette Joseph - Look for home design pictures

EW: Give an example where you >

AJ: There are times when the flow of a space is not ideal, but most of the spaces we photograph are beautiful to start. When the flow is not ideal the camera angle is actually more important than the styling.

Photo by Annette Joseph - Look for home design pictures

It is very difficult to >

EW: Why should an interior designer consider using a stylist when shooting photographs for a portfolio?

AJ: When a potential client sees your portfolio, they should want to live in a space that you designed. This feeling should resonate through every photo in your portfolio no matter the room.

Photo by Annette Joseph - More home design photos

A stylist can help your client to translate comfort, function, and great design without them having to physically visit the space.

Simply put, designers and stylist work hand in hand to tell a story and evoke feelings through interior photography.

Interested in styling your home? Start with a small vignette to gain confidence. Many of the items pictured above are pieces you may already own.

With a wall mirror, stylish lamp, books, vases, and flowers you can create a gorgeous feature in any room of your home.

Photo by Annette Joseph - More home design photos

Annette Josephs photostyling tips and tricks:

1. Photograph your rooms in slices. Looking at your room from a photograph gives you an objective view of the space.

2. When photographing multiple rooms, use a color thread throughout each room to make the photo story come together.

3. Less is more.

Photo by Annette Joseph - Search home design pictures

4. If you like tchotchkes, corral them in a tray for a cleaner look.

5. When making a space look lived-in, pull the chair out just a little from the dining room table. When shooting a bed ruffle the sheets a bit.

6. Instead of purchasing flowers from a prepackaged bouquet, buy a mass of the same flower.

7. Continue to examine each photo for equal weight and balance.

Also See:

  • Stylish Plant Stands Hold Fresh Blooms
  • Desk Lamps in Every >
  • Picture-Perfect Bedroom Designs




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